SEO and Answer-Engine Optimization, Audit-Driven
The technical side of getting found — a full-site audit, schema and Core Web Vitals fixes, and Search Console setup so both search engines and AI assistants can read, rank, and cite your site.
Most small-business sites are invisible for the same handful of reasons: no structured data, thin or missing metadata, slow-loading pages, and nothing that tells Google — or an AI assistant — what the business is or who stands behind it. The site looks fine to a human and reads like a blank to a search engine. You are not getting found because the machines that send you work cannot parse you.
I fix the technical side of getting found. As a senior IT contractor I treat SEO the way I treat any other system problem: measure first, fix what actually moves the needle, and document it so the gains hold. No keyword-stuffing, no bought links, no invented reviews — just the foundation done correctly, remote-first from Fort Worth and across the DFW metro.
What done looks like
Done starts with a full-site audit — 100+ technical, on-page, and content checks plus a crawl of every page — turned into a prioritized plan grouped by impact, not a raw checklist. Then the fixes: JSON-LD structured data (Organization, Product, Service, FAQ, Breadcrumb), complete title/meta/Open Graph tags, Core Web Vitals and page-speed work, image and font optimization, clean internal linking, and a valid sitemap and robots policy.
It also means being ready for the way people search now. I build in answer-engine optimization (AEO) — an llms.txt policy, clear factual statements, question-shaped headings, and citable structure — so ChatGPT, Perplexity, and Google’s AI overviews can quote you accurately. Finally I connect and validate Google Search Console, submit the sitemap, and request indexing, so you can watch the results land instead of taking my word for it.
How I work it, and why me
I am honest about what SEO can and cannot do. You will not outrank a national brand for a one-word head term, and I will tell you that on the first call. What works for a small or mid-market business is winning the searches you can actually own — your brand, your niche, your city, and the long-tail questions your buyers type — and I scope the work around those.
The proof is this site: it audits at an A, loads in well under a second, ships full schema, and is built to be cited by AI engines — the same standard I hold client work to. Because securing and running systems is the rest of my practice, the fixes come with the technical depth most SEO shops do not have: strict security headers, correct redirects, crawl-budget hygiene, and performance tuning at the infrastructure level.
- Full-site audit: 100+ checks plus a page-by-page crawl, delivered as a prioritized, plain-English remediation plan.
- Structured data & metadata: JSON-LD schema, titles, descriptions, Open Graph, and canonical tags done right.
- Performance & Core Web Vitals: page-speed, image, and font optimization for the scores Google actually rewards.
- Answer-engine readiness (AEO/GEO): llms.txt, citable structure, and clean facts so AI search can quote you.
- Search Console setup: verification, sitemap submission, indexing requests, and the reporting to track it.
If your site is not getting found, tell me the domain and what you sell, and I will come back the same day with a fit assessment and either a quote or a referral.
Common questions
Can you guarantee a #1 Google ranking?
No — and anyone who does is selling you something. What I can do is fix the technical foundation that keeps a site from ranking, then target the searches you can realistically win: your brand terms, long-tail buyer queries, and the questions your customers actually type. I set honest expectations up front and report against them.
What is answer-engine optimization (AEO), and why does it matter now?
More people get answers straight from ChatGPT, Perplexity, and Google’s AI overviews instead of clicking ten blue links. AEO is making your site easy for those engines to read and quote accurately — clean structured data, an llms.txt policy, clear factual statements, and question-shaped headings. It is the same work that helps classic SEO, aimed at a second audience.
How is this different from a marketing agency retainer?
It is a bounded engagement, not an open-ended monthly fee. I run a full-site audit, hand you a prioritized remediation plan, implement the fixes, and set up Search Console so you can see the results — then you own the work. If you want ongoing content and link building after that, we scope it separately.
Do you work fully remote?
Yes. Audits, fixes, and reporting are remote-first end to end. I am based in Fort Worth and can meet in person across the Dallas–Fort Worth metro for a kickoff if you prefer.
Have a project like this?
Tell me the environment, the timeline, and your constraints. I reply the same business day with a fit assessment and either a quote or a referral.