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My process

How I work

No mystery and no lock-in — here's how I work every engagement, from the first call to handoff.

STEP 01

Scoping call

A 30-minute call to walk your site, goals, audience, and timeline. I come back same-day with a written fit assessment and either a quote or a referral. No retainer or contract required to start.

STEP 02

Audit and plan

I measure before I touch anything: a full-site audit across technical SEO, structured data, performance and Core Web Vitals, AEO/GEO readiness, and WCAG 2.2 AA accessibility — turned into a prioritized plan grouped by impact, not a raw checklist. For new builds, this is the spec and sitemap instead.

STEP 03

Build, fix, and handoff

I do the work inside a defined window, validate the results against the plan, and re-test to prove the gains held. Deliverables stay with you: source in your repository, the site on your own hosting, the domain in your name, and reporting you can show — with comments that survive after I leave.

Standards & citations

Audits and optimization work follow authoritative, published standards — not vendor marketing or SEO folklore. Every recommendation traces back to one of the sources below, and accessibility work is measured against the W3C's normative success criteria. Sources:

“Content on the Web [must be] more accessible to people with disabilities … perceivable, operable, understandable, and robust.”
— W3C, WCAG 2.2 — the four principles accessibility work is measured against
Ready

Want a site that gets found — and stays that way?

Send me your domain (or what you need built) and a few sentences on your goals. You work directly with the engineer doing the work — there is no account manager in between.

Get a quote → Email me

  • Backed by real engineering

    Security+, RHCSA, and CCNA among eight active certs, and years of production infrastructure work — so the SEO, performance, and accessibility are done to an auditable standard, not a plugin’s say-so.

  • Same-business-day reply

    You get a written fit assessment and either a quote or an honest referral elsewhere. Not a sales sequence.

  • No retainer or contract to start

    The scoping call is 30 minutes, costs nothing, and commits you to nothing.