Development
Website Design & Development
Fast, modern marketing sites and web apps on Astro + Cloudflare — Tailwind, TypeScript, with structured data and accessibility built in from the first commit. From a one-page brochure to an authenticated app.
Lone Star Specialist
Built to be found.
Kept that way.
Websites developed, managed, and optimized for search, AI answer engines, and WCAG accessibility — by one engineer, end to end.
Built · Managed · Optimized
Scaffold & build
Fast, hand-built sites and web apps
Rank & get cited
Found on search, snippets, and AI
Grow the traffic
Optimized to climb — and stay there
Capabilities
Built, managed, and optimized to be found
Development, ongoing management, and SEO / AEO / GEO / WCAG — pick one or stack the whole stack. One engineer, end to end.
Development
Web Apps & Functionality
Contact forms, booking, gated content, dashboards — backed by Cloudflare Pages Functions with KV/D1 persistence. Real functionality, not a pile of bloated plugins or third-party lock-in.
Development
Rebuilds & Migrations
Slow, dated, or unmaintainable site? I rebuild it on a clean modern stack and migrate your content, URLs, and search equity intact — with 301s so nothing you have earned in search is lost.
Management
Managed Care & Content Upkeep
Ongoing updates, backups, uptime and security monitoring, plus content changes and schema.org structured-data upkeep. Pages and metadata stay current, so your site stays fast, online, and easy to find.
Management
Performance & Core Web Vitals
Diagnose and fix what makes a site slow — Core Web Vitals, image and asset delivery, render-blocking scripts. Speed is both a ranking factor and a conversion factor.
Optimization
SEO — Search Engine Optimization
Technical SEO, on-page optimization, and structured data that help the right people find you on Google. Audits that show exactly what is wrong, and remediation that fixes it.
Optimization
AEO — Answer Engine Optimization
Structure content to win featured snippets and voice/assistant answers — the zero-click results that increasingly sit above the classic blue links.
Optimization
GEO — Generative Engine Optimization
Make your site citable by ChatGPT, Perplexity, and Google AI Overviews. As buyers ask AI instead of searching, GEO is how you stay in the answer.
Optimization
WCAG Accessibility & Compliance
Audit and remediate to WCAG 2.2 AA — the standard behind ADA web-accessibility expectations. Less legal risk, a wider audience, and better usability for everyone.
By the numbers
5 years
Of production infrastructure & security engineering behind the web work
8
Active certifications — Red Hat & Cisco certified, CompTIA Security+, and more
100+
Checks per full-site audit — technical, on-page, and content
WCAG 2.2 AA
The accessibility standard every site is built and audited to
Based in Fort Worth, Texas — my service area covers the Dallas–Fort Worth metro and remote clients nationwide. Work follows published standards — WCAG 2.2, Google Search Essentials, and Schema.org — not vendor marketing.
Managed care
Keep it running, climbing, and compliant
Optional monthly plans for sites that shouldn’t rot between projects. Every plan is quoted to your site — no lock-in, cancel anytime.
Essential Care
Keep it running
- Software & dependency updates
- Daily backups
- Uptime & security monitoring
- Small content edits on request
- Monthly health report
Most popular
Growth
Keep it climbing
- Everything in Essential Care
- Ongoing SEO & AEO tuning
- Monthly content & schema updates
- Core Web Vitals monitoring
- Quarterly search-visibility review
Compliance
Keep it compliant
- Everything in Growth
- WCAG 2.2 AA monitoring
- Quarterly accessibility audit & remediation
- Structured-data & citation upkeep (GEO)
- Priority turnaround
Not sure which plan fits? See what managed care covers or send me your site and I’ll recommend one.
Which fits
Independent specialist vs. website builder vs. agency
There are three common ways to get a website. Here is how they compare so you can tell when working directly with one engineer fits — and when it does not.
| Independent specialistLone Star Specialist | DIY website builder | Marketing agency | |
|---|---|---|---|
| Who does the work | One engineer — build, SEO, and accessibility together | You, on a drag-and-drop template | Handed between account managers and junior staff |
| Performance & code | Hand-built, fast, lightweight, standards-based | Templated and often bloated with scripts | Varies — frequently a heavy CMS or page builder |
| SEO / AEO / GEO | Built in from the first commit, to a measurable standard | Basic knobs; AI-search optimization rare | Usually an add-on retainer, outcomes vary |
| Accessibility (WCAG/ADA) | Audited and remediated to WCAG 2.2 AA | Your responsibility; templates rarely comply | Often an overlay widget, which is not compliance |
| Ownership & cost | You own the code, hosting, and domain; project or monthly plan | Cheap monthly fee, but locked to the platform | Higher retainer; you may not own the site |
Common questions
Answers, up front
What do you do?
I build, manage, and optimize websites so they get found — development, ongoing care, and SEO, AEO, GEO, and WCAG accessibility, handled by one engineer.
What are AEO and GEO?
AEO wins featured snippets and assistant answers; GEO gets your site cited by AI tools like ChatGPT and Perplexity. Both build on the same technical SEO.
How do you charge?
Fixed-bid for a defined project — a build, an audit, a remediation — or a monthly managed-care plan. Every engagement is quoted to the work.
Testimonials & Reviews
What clients say
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Want a site that gets found — and stays that way?
Send me your domain (or what you need built) and a few sentences on your goals. You work directly with the engineer doing the work — there is no account manager in between.
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Backed by real engineering
Security+, RHCSA, and CCNA among eight active certs, and years of production infrastructure work — so the SEO, performance, and accessibility are done to an auditable standard, not a plugin’s say-so.
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Same-business-day reply
You get a written fit assessment and either a quote or an honest referral elsewhere. Not a sales sequence.
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No retainer or contract to start
The scoping call is 30 minutes, costs nothing, and commits you to nothing.